About

About

MC’s pioneering materials represent a significant advancement in construction tech, providing superb aesthetic versatility, practical advantages and ecological value.

At Magic Coverings, we believe buildings should be both beautiful and sustainable.

MC’s pioneering materials represent a significant advancement in construction tech, providing superb aesthetic versatility, practical advantages and ecological value.

Our range of modified clay materials (MCM) allows for complex designs and seamless integration. These materials, known by various descriptive terms within the industry, are ideal for a wide array of applications, particularly in wall cladding. They provide architects and designers with the opportunity to create stunning visual effects while benefiting from reduction of labor costs and project timelines.

Our well-known and signature designs exemplify the potential of these materials. These distinct products are characterized by the unique textured surfaces, seamlessly blend the timeless appeal of natural stone with the adaptability and ease of use inherent in our solutions. Suitable for both interior and exterior applications, this design enhances architectural projects with a sophisticated and distinctive aesthetic. Its inherent flexibility allows for effortless cutting, shaping, and installation, resulting in significant reductions in labor costs and project timelines. This all resulted in choosing our material for the high-end signature projects around the World.

Magic Coverings’ commitment to sustainability is at the core of our material development. Crafted from natural resources, our MCM products contribute to a reduced environmental impact through lower embodied energy in production and exceptional longevity. This commitment to sustainable practices ensures that our materials meet the stringent demands of environmentally conscious building projects. Our products are engineered to withstand diverse environmental conditions, maintaining their aesthetic integrity and functional performance over time. This particular textured design offers a refined and timeless aesthetic, transforming spaces and ensuring projects embody both enduring beauty and environmental responsibility.

By choosing MC’s innovative materials, you are selecting a partner dedicated to quality, service, sustainability, and cutting-edge technology. We invite you to explore the transformative potential of modified clay materials with MC. Our portfolio of innovative solutions is designed to meet the evolving needs of contemporary architecture while prioritizing environmental stewardship. Contact us to discover how our materials can elevate your next project.

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Pioneering the MCM Market in Europe & CIS

Pioneering the MCM Market in Europe & CIS

Since 2015, our team has led the evolution of the MCM market in Europe and the CIS, working closely with our local partner network. With a strong belief in ourselves and the potential of MCM, we entered a market where this innovative solution was previously unknown.

Our conviction has helped establish MCM as a recognized standard in Eastern Europe.

Remarkable Growth & Prestigious Projects

During the COVID-19 pandemic, we achieved an extraordinary 900% growth. Our materials have been chosen for high-profile projects such as the 48,500 m² Marriott-Mantera development in Sochi’s Olympic City and the striking facade of the Leier Group’s new headquarters in Austria.

The Leier Group, a top construction materials producer in Central Europe, selecting our solutions is a testament to our commitment to quality and innovation.

A Strong Network & Future Opportunities

A Strong Network & Future Opportunities

Our National Distributors are at the core of our operations, and we are dedicated to their success. Based in the heart of the European Union, we work alongside the producer of Magic Coverings to establish MCM as the leading cladding solution in this region.

Leaders recognize leaders—if you share our vision for cutting-edge cladding innovation, we invite you to connect and explore opportunities to join our growing network.

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Our Guiding Principles

Purpose:

To enrich the built environment with sustainable and aesthetically compelling cladding solutions that foster harmony between nature, architecture, and human experience.

Mission:

To be the leading provider of innovative modified clay material (MCM) cladding solutions in Europe and CIS, empowering architects, designers, and builders to create inspiring and environmentally responsible spaces through superior product quality, exceptional service, and collaborative partnerships. To make our solution a leading standard in the cladding industry.

Brand Promise:

Magic Coverings delivers enduring beauty, sustainable performance, and unparalleled design flexibility, empowering our partners to build a better future.

Values:

Sustainability:

We are committed to minimizing our environmental impact through the responsible sourcing of natural materials, efficient innovative production processes, and the creation of long-lasting, durable products.

Innovation:

We continuously explore new technologies and design possibilities to push the boundaries of MCM applications and provide cutting-edge solutions for the built environment.

Quality:

We maintain the highest standards of quality in every aspect of our business, from material sourcing and manufacturing to customer service and support.

Design Excellence:

We believe that design should be both beautiful and functional. We are committed to providing aesthetically compelling solutions that enhance the visual appeal of any project.

Partnership:

We value collaborative relationships with our distributors and partners, fostering mutual growth and success through open communication, shared knowledge, and dedicated support.

Integrity:

We conduct our business with the utmost integrity, transparency, and ethical conduct, building trust with our partners, customers, and the communities we serve – way beyond our contractual obligations.

Harmony:

We strive to create a harmonious balance between the built environment and the natural world, contributing to a more sustainable and thriving future for all.